Hearts & Minds

November 5, 10:08 pm, 2017

The greatest leaders find ways to speak to the hearts and minds of their followers.  If it’s a civilian leader it’s to the citizens.  If a military leader, it’s to marines, sailors, or soldiers.

Whatever facilitates getting messages into the hearts and minds defines the leader.  President Lincoln was famous for his use of the telegraph.  FDR’s fireside chats on radio endeared him to a hard pressed public.  Presidents Eisenhower and JFK made breakthroughs using television technology.

The 45th President, Donald Trump, is making his mark, setting his legacy as a tweeter.  The numbers of Americans he reaches with his use of the 140-character Twitter, social media platform is exponentially greater than technology used by any of his 44 previous predicessors.  Twitter was established on March 21, 2006, which was a Mars Return year.  Twitter’s Mars placement is 16°-17° Gemini to the U.S. WIP Mars at 21° Gemini 22′.   Tweeting empowers Trump to instanteous contact upwards of 100 million Americans with his messages 24/7.  Even the press is linked to Trump’s Twitter account.  Once tweets are reported out in the news cycle, the tweets can reach an international audience of billions.  Jack Dorsey, the CEO of Twitter calls Trump’s tweet use “complicated”:


The Leo (heart) rising, Gemini (mind) Sun president is astrologically in character.  Trump’s Achilles Heel can also be seen in his horoscope, where his Neptune placement, at 5° Libra 51′ retrograde, squares to his Sun sign ruling Mercury placement, at 8° Cancer 52′, and that his messages have no discipline, or are often fatally flawed.  He makes his 12-day Asia trip with Mars transiting 7°- 8° Libra.

During the first stop of President Trump’s 12-day Far East and Southeast Asian trip, in Japan, the power of the president’s messaging was on display.  He spoke specifically to American hearts and minds from Yokota Air Base (35° North 44’55”), in the heart of the 35° North branch of the WIP.  The orchestrated event followed a oft used blueprint, with the president donning a bomber jacket and delivering stirring words, set against a staged backdrop with a fighter jet and an American flag – emulating the dramatic opening scene from the start of the movie Patton.

His words, spoken from that stage, reached an international audience.  The headline was:

“We dominate the sky, we dominate the sea, we dominate the land and space…

No one, no dictator, no regime…should underestimate American resolve.”


In contrast, responding to a Domestic Terror shootings in the heart of Texas, President Trump managed these words:

“May God be w/ the people of Sutherland Springs, Texas. The FBI & law enforcement are on the scene. I am monitoring the situation from Japan.”


On November 6, Trump, speaking from Tokyo, in the 35 North branch of WIP said:

“Some people said that my rhetoric is very strong.  But look what’s happened with very weak rhetoric over the last years.  Look where we are right now,”


UPDATE:  November 9, 2017

Trump tweets in China – how, and why does it matter?

“Twitter is a political tool”

“the president will tweet whatever he wants [while in China].  That’s his way of communicating directly with the American people.”


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